DiJones - Southern Highlands

About DiJones - Southern Highlands

Di Jones created the brand based around marketing, styling and the customer. She opened the agency not with the desire to be the biggest, she wanted to be the most effective and caring.

With the launch of her own brand Di was given the freedom to make her mark. Never before had photographic imagery been used to such a large extent and she staged homes for sale with lamps, books and furniture from her own home. The traditional use of large volumes of text and description were replaced with colour photos and full-page advertising presented properties at a premium. Di Jones created her own magazine to highlight her properties for sale in a way that had never been seen before and repeat business saw her thrive.

Her signature French Blue made the brand stand out from the crowd and a feminine touch was welcomed by the market. She was the first to create lights on signboards and the first to use colour in diagrams, such as floorplans and property advertisements in The Wentworth Courier, as well as the first virtual tours and auctions.

A forward thinker, from as early as 1998, Di embraced the use of the internet and shortly after virtual tours were an addition to every property marketed by the agency. Broadcast live on the internet, Di Jones was able to attract overseas buyers who could easily and effectively participate in the auction process. She partnered with the best suppliers and looked outside the real estate profession to give a level of service that had never been seen before in the industry.

A true trailblazer, Di Jones would go the extra mile for her clients and not only paved the way for a generation of female real estate agents, but she also set the trend for the entire industry.

1992 – brand launch with the opening of the Woollahra office with an all female team

1998 – Balmain office opens, dijones.com.au first website launches

1999 – first to offer virtual walk-throughs of all its listed properties and sells properties using the internet as the first point of contact

2000 – ‘The Church’ Woollahra office and auction room and Double Bay office open

2002 – Mosman Office opens

2004 – Di sells business to Kim Jones and Gary Sands and Di retires

2007 – Bondi Junction and Bronte offices open

2009 –The Matthew Jones Foundation established in honour of Matthew Jones who passed away in 2007

2014 – DiJones Woollahra moves to Queens Court as the brand looks to expand. Di Jones becomes a brand ambassador

2015 – Starts selling property in the Southern Highlands of NSW

2016 – Wahroonga office opens

2017 – Southern Highlands office opens and Beecroft and Thornleigh offices merge into one Northern Suburbs office at Beecroft Post office

2018 – Queens Court office moves to current office in Paddington

2018 – Di Jones passed away on 23 June 2018 at the age of 74

2019 – Lower North Shore operations begin

2020 – Mid north shore, Willoughby and Pittwater operations begin

2021 – DiJones launches conversational AI, allowing 24/7 access to property information

2021 – Central Coast offices open in Avoca, Terrigal and Erina plus Illawarra and Woollahra office opens