Leap Real Estate - MELBOURNE

About Leap Real Estate - MELBOURNE

At Leap, we offer a Platform for brands to deploy immersive retail stores. We’ve said a lot about those stores, but there is an entire additional layer that makes all those stores possible—real estate.

Just as we work closely with brands, we’re closely involved with landlords, developers, and property brokers to find ideal locations in top retail corridors and shopping centers. With this approach, we can build our strategy around creating effective clusters of stores by street, neighborhood, city, and region.

Leap partners with every brand on our Platform to determine the optimal location(s) to launch a new brick-and-mortar store. This is dependent on the brand’s primary data, including the location of their ecommerce customers, annual sales figures, and financial data. We line this up with market availability, the economics of the space, and term structures.

Leap leads the search for property through our in-house tools and a network of brokers. Using our proprietary scoring system for brand-location fit, Predicted Performance Value, Leap is able to compare potential locations based on brands’ shopper profile, local demographics, seasonality, and more to predict how well they will perform in different locations. Once we find locations that meet this criteria, we share location packages with the brand for review and approval. When approved, we handle all of the negotiations through lease execution and the ongoing landlord relationship.