Urban Lane

About Urban Lane

Independent and agile.

At urban lane we focus entirely on our clients, providing a unique approach as an independent agency which allows us to offer flexibility when selling your home, we can change strategy fast, we can make smart and fast decisions directly with our clients ensuring a successful campaign.

We believe in the importance of listening to our clients. We provide astute and insightful advice and establish clear goals around what you want to achieve before putting your home on the market.

Trusted talent.

Partner with an agency that is driven by it’s founders. Chris Akkawi, head of sales and director of Urban Lane, has a proven track record of delivering exceptional results across the board. Chris has built an experienced high-performing team around him with world-class industry knowledge and a stellar reputation which leads to achieving premium results for his clients in any given market.

Pat Akkawi, head of marketing and director of Urban Lane, leads the brand strategy and property campaigns giving clients access to a full suite of marketing solutions & a tailored property campaign ensuring they achieve maximum value for their home each and every time.

Social media advantage.

If you haven’t yet embraced social, then we are pretty sure your partner, daughter, best mate or even your pet dog has embraced the power of social media. We leverage our social platforms such as Instagram, TikTok, Facebook, Youtube and more to push your campaign across to the right audience, we do this all in-house with our specialised digital marketing team. We create a buzz around a property by creating cutting edge paid ad campaigns and executing a planned social content strategy focused around your property campaign. Why should you care? Well most real estate agencies don’t have the resources to do this in-house and will charge the vendor to do this. We offer this as part of our exclusive concierge marketing service.

Marketing in-house.

Why does in-house marketing matter? To keep it simple, we have an in-house creative digital team dedicated to tailoring a unique campaign for your home. How does this benefit you? One of the many benefits that comes with being a client of ours is that your property campaign will have a team that covers the design, creative sponsored ads, unique targeted ads, social media campaign etc at no cost to you. This is part of our service and what sets us apart from your regular agency. What does this mean for you? Well as a vendor, marketing/advertising your home is a must & this comes at a cost. The majority of agencies deal with third party companies & are limited in how they market your home. At Urban Lane, not only will you pay less to get your home on the market , you will also get 5x the amount of exposure as any other agency can offer you. We back ourselves & our clients by putting our dollars where it matters. We invest our own resources and money into your property campaign enabling you to save money while still maximising the value of your home.