Jayden Irving
231 Chesterville Road, Moorabbin, Vic 3189
$1,100,000 - $1,200,000
5 4 3
Open Saturday 6 June 10:00 am Auction Saturday 27 June 10:00 am🏛️ About This Suburb (Last Updated Date: 2026-03-06)
History, Aboriginal heritage, and the story behind the name.
Moorabbin — Bunurong Country
Originally a vast agricultural and market gardening district providing produce for Melbourne. Post-WWII, it transformed into a major manufacturing and industrial heartland for the south-eastern corridor.
Currently undergoing a significant cultural shift as old warehouses are repurposed into high-end hospitality and office precincts like Morris Moor.
Overall Score
7.8
A high-performing mid-ring suburb benefiting from massive private investment in lifestyle precincts.
Aboriginal Name
Moorabbin— "Resting place"
Name Origin
Derived from the Bunurong word for 'resting place', formally applied to the parish in the 1840s.
Established
Gazetted 1862
Sporting Heart
Home to the St Kilda Football Club's training base at Moorabbin Reserve.
Industrial Shift
Transitioning from heavy manufacturing to 'creative-industrial' and residential.
Aviation Proximity
Bordered by Moorabbin Airport, one of Australia's busiest general aviation hubs.
📊 Scorecard
12 key dimensions scored 0–10. Each score includes a one-line explanation.
Market Momentum
7.5
Steady demand as buyers priced out of Bentleigh and Hampton look for value nearby.
Amenity
8.2
Excellent thanks to the Morris Moor redevelopment and proximity to Westfield Southland.
Schools
6.8
Good local primary options, though secondary zoning can be competitive with neighboring Bentleigh.
Transport
8.5
Superb rail access via the Frankston line and major arterial road connectivity.
Risk Profile
6.5
Moderate risk due to industrial borders and flight path noise in specific pockets.
Liveability
7.6
High for young professionals and families seeking a 'metropolitan-industrial' vibe.
Demographics
7.2
Shifting toward younger, high-income professionals and young families.
Rental Demand
8.1
Strong, driven by Holmesglen TAFE students and young workers in the local tech/creative sectors.
Growth Potential
7.9
High, supported by the Suburban Rail Loop (SRL) works in nearby Cheltenham and Clayton.
Affordability
5.2
Becoming less affordable as it catches up to its Bayside-adjacent neighbors.
Crime & Safety
7.0
Generally safe, with most incidents related to commercial property theft in industrial zones.
Walkability
6.4
Highly variable; excellent near the station and Morris Moor, poor in the industrial blocks.
⚡ Quick Snapshot
Key metrics at a glance, plus your top advantages and watch-outs.
Median House
$1,315,000
Estimated March 2026
Median Unit
$712,000
Includes modern townhouses
12mo Growth
5.8%
Outperforming wider Melbourne
CBD Commute
28 mins
Via Frankston Express Line
Family Ratio
64%
Percentage of households
Vacancy Rate
1.4%
Extremely tight rental market
✅ Key Advantages
- Exceptional transport links via Moorabbin Station and Nepean Highway.
- Emergence of world-class hospitality and brewery precincts (e.g., Morris Moor).
- Proximity to Bayside beaches (approx. 10-minute drive) without the beachside price tag.
- Strong gentrification tailwinds with significant private capital investment.
- Diverse housing stock ranging from mid-century weatherboards to ultra-modern townhouses.
⚠️ Key Watch-Outs
- Noise pollution from Moorabbin Airport flight paths (check specific street overlays).
- Heavy traffic congestion at the South Road and Nepean Highway intersection.
- Inconsistent streetscapes where residential blocks abut active industrial sites.
- Limited green space in the eastern industrial-heavy pockets.
- Zoning complexities near the station due to high-density planning.
🏘️ Suburb Overview
Character, property mix, price range and what drives value here.
🏙️ Character
Urban Industrial-Chic
How this suburb feels day-to-day.
🏠 Property Types
Mix of 1950s brick veneers, renovated weatherboards, and new medium-density townhouses.
Dominant dwelling stock.
💰 Price Range
$680k (units) to $2.1m (large renovated houses)
Typical entry to ceiling.
💡 Why It Matters
Moorabbin is the 'bridge' suburb between the affluent Bayside suburbs and the industrial south-east. It offers a strategic entry point for buyers who value amenity and transport over traditional suburban quietude.
💰 Price Guide & Market Trends
Medians, rental market, 5-year history and property split.
🏠 House Median
$1,315,000
$1.15m – $1.85m
🏢 Unit Median
$712,000
$580k – $950k
📈 Price Trend
+5.8% past 12 months
12-month movement
🔑 Weekly Rents
Houses $720pw, Units $540pw
Current asking rents
📉 5-Year Price History
🏘️ Property Type Split
The price gap between Moorabbin and neighboring Bentleigh (approx. $300k+) remains a primary driver for demand in the 3189 postcode.
🎯 Affordability
How this suburb compares to metro and state medians.
🏙️ vs Metro Average
4% above Melbourne metro median
Price comparison
📋 Income Ratio
8.8x average household income
Median price ÷ median income
💳 Gross Yield
3.4% gross yield for houses
Estimated rental yield
More AffordableModeratePremium
Entry levelMid rangePremium
While more affordable than Bayside, Moorabbin is no longer a 'cheap' suburb. It is now firmly a middle-market destination.
🔥 Rental Demand
Vacancy rates, demand pressure, tenant profile, and investor outlook.
📊 Vacancy Rate
1.4%
Lower = tighter market
⏱️ Days to Lease
18 days
Avg time on market
📈 Rent Growth p.a.
+9.2% pa
Annual rental increase
Demand LevelHigh
👤 Tenant Profile
Young professionals, TAFE students, and small families seeking proximity to the city and beach.
💼 Investor Outlook
Strong capital growth prospects and low vacancy make it a safe bet, though yields are compressing as entry prices rise.
🚀 Growth Potential
Historical capital growth, infrastructure pipeline, and 5-year outlook.
+5.8%
1-Year Growth
+16.5% cumulative
3-Year Growth
+34.2% cumulative
5-Year Growth
📍 Growth Drivers
- Ongoing redevelopment of the Moorabbin Activity Centre.
- Spillover demand from Bentleigh and Hampton East.
- The 'Morris Moor' effect attracting high-income earners to the area.
- Proximity to the future Suburban Rail Loop transport super-hub in Cheltenham.
- Increasing density allowing for profitable townhouse developments.
⛔ Headwinds
- Interest rate sensitivity among the typical first-home buyer demographic.
- Potential oversupply of apartments near the railway station.
- Persistent industrial noise issues deterring some premium buyers.
🔮 5-Year Outlook
Expect continued outperformance of the Melbourne average as the suburb's 'cool factor' increases and the industrial-to-residential transition nears completion.
🛡️ Crime & Safety
Safety index, trend comparison, and what to check locally.
7.2
Safety Score
Average
📉 Trend
Stable
vs last 12 months
🏙️ vs Metro Average
8% below metro average crime rate
Relative comparison
Risk Categories
Property Damage: Medium Theft (from motor vehicle): Medium Personal Safety: Low
📋 What to Check Locally
Focus on residential streets west of the Nepean Highway for the highest perceived safety and lowest through-traffic.
⚠️ Risk Profile
Natural hazards and planning risks to verify before buying.
📋 Summary
The primary risks are environmental and acoustic rather than social. Industrial history and aviation paths are the main due diligence items.
🌊 Flood Risk
Low risk; some localized flash flooding near drainage easements during extreme weather.
🔥 Bushfire Risk
Negligible risk.
🏦 Insurance Impact
Standard premiums apply; no significant environmental loading noted for the majority of the suburb.
🗺️ Planning & Zoning
Development controls, overlays, and what's changing locally.
📐 Typical Zoning
GRZ1 (General Residential Zone - Schedule 1)
🔲 Overlays
SBO (Special Building Overlay) in some parts; PAO (Public Acquisition Overlay) near major road projects.
🏗️ Development Hotspots
The Moorabbin Station precinct and the blocks surrounding Morris Moor.
Zoning changes are encouraging higher density near the station, which may impact privacy for existing single-level homes.
🌳 Liveability
Day-to-day experience — transport, amenity, green space, schools and healthcare.
🚌 Transport
Excellent rail and road access; well-serviced by bus routes to Southland and Chadstone.
🛍️ Amenity & Retail
High and improving; Morris Moor provides a 'city-style' dining and work hub.
🌲 Parks & Recreation
Moorabbin Reserve is the standout; smaller local parks are scattered but can be sparse in industrial zones.
🏫 Schools
Moorabbin Primary is well-regarded; access to Bentleigh Secondary College is a major drawcard for specific zones.
🏥 Healthcare
Close proximity to Monash Medical Centre (Bentleigh East) and Sandringham Hospital.
👥 Demographics
Who lives here — income, age, ownership, and education levels.
A diverse mix of older 'stayers' and an influx of young professional couples and families.
💵 Median Income
$94,500 pa
🏠 Ownership
32% fully owned, 36% mortgaged, 32% renting
🎂 Age Profile
Median age 36
🎓 Education
High; 38% of residents hold a bachelor's degree or higher.
📊 Age Distribution
The high percentage of 25-44 year olds is driving the demand for cafes, breweries, and modern fitness amenities.
🏗️ Major Developments
Infrastructure pipeline and what it means for values and liveability.
📋 Overview
The suburb is defined by the successful 'Morris Moor' precinct and ongoing station-area intensification.
📈 Positive Impacts
- Increased local employment in creative and tech sectors.
- Significant uplift in local hospitality and nightlife options.
- Improved public realm and landscaping around the station.
📉 Negative Impacts
- Increased parking pressure in residential side streets.
- Construction noise and traffic from ongoing townhouse developments.
🗺️ Nearby Suburb Comparison
How neighbouring suburbs stack up on price, lifestyle and who they suit.
📍Bentleigh
Position North
Price 25% more expensive
Lifestyle More traditional suburban, quieter, better established shopping strip.
Best for Established families with higher budgets.
📍Hampton East
Position West
Price 15% more expensive
Lifestyle More residential, closer to the beach, less industrial feel.
Best for Buyers prioritizing a Bayside postcode.
📍Highett
Position South
Price Similar
Lifestyle Very similar 'industrial-to-cool' transition, slightly closer to Southland.
Best for Young professionals and investors.
📍Cheltenham
Position South-East
Price 10% cheaper
Lifestyle Larger suburb, major retail hub, future SRL interchange.
Best for Value hunters and long-term strategic investors.
🔍 Similar Suburbs
Suburbs with a comparable profile — useful if this one is over budget or sold up.
Preston
VIC
7.9/10
Both have strong industrial roots, excellent train links, and a booming cafe culture.
Marrickville
NSW
8.2/10
The 'industrial-chic' vibe and brewery culture mirror Moorabbin's recent evolution.
Geebung
QLD
7.4/10
Middle-ring suburb with a mix of manufacturing and residential undergoing renewal.
Bowden
SA
7.7/10
Focus on high-density renewal of former industrial land near the CBD.
💬 Community Sentiment
Aggregated themes from resident discussions, forums and local feedback.
📊 Overall Community Sentiment
Residents love the 'up-and-coming' energy and the convenience of the train line, though some miss the quiet of purely residential suburbs.
★★★★★
Lifestyle shift
The change in the last few years is incredible. We used to have to drive to Bentleigh for a good coffee; now we have some of the best breweries and cafes in Melbourne right here at Morris Moor.
Amenities Growth
★★★★☆
Transport
Getting to the city is a breeze on the express train. It's the perfect middle ground for my work in the CBD and our weekends at the beach.
Commute Location
★★★☆☆
Traffic and Noise
The traffic on South Road is getting worse every year, and the planes from the airport can be loud on some days, but the convenience keeps us here.
Traffic Noise
💡 Tailored Advice
Personalised guidance for every role in this market.
🧑💼 Buyer Strategy
- Prioritize properties west of the Nepean Highway for better capital growth and lifestyle.
- Check the Moorabbin Airport Environs Overlay (MAEO) to understand noise restrictions.
- Look for 1960s brick homes on full blocks; these offer the best long-term land value play.
- Visit the property during peak hour to assess the true impact of South Road traffic.
- Verify school zones carefully, as they can change street-by-street near the Bentleigh border.
❓ Questions to Ask the Agent
- Is this property within the Moorabbin Airport Environs Overlay (MAEO)?
- What are the specific school zones for this exact address this year?
- Are there any planned high-density developments on the immediate neighboring blocks?
- Has a soil contamination test been performed, given the suburb's industrial history?
- What is the current waitlist for local childcare centers?
- How does the noise from the Frankston line impact this specific street at night?
🏷️ Seller Strategy
- Highlight proximity to Morris Moor and the station in all marketing materials.
- Professional styling is essential to appeal to the 'young professional' demographic.
- Address any industrial noise concerns upfront with double-glazing or acoustic fencing.
- Target buyers from Bentleigh and Brighton who are looking for more land for their money.
- Ensure outdoor entertaining areas are a focal point, as this is a high priority for local buyers.
📣 Positioning Tips
Position the property as a 'lifestyle-first' opportunity that bridges the gap between urban cool and Bayside convenience.
💼 Investment Case
High demand for 2-3 bedroom townhouses among young professionals.
⚠️ Investment Risks
Potential for apartment oversupply in the immediate station precinct.
📈 Action Plan
- Target older units with renovation potential to manufacture equity.
- Focus on properties within a 10-minute walk of the station.
- Maintain a high standard of finish to attract premium tenants.
- Monitor the Suburban Rail Loop progress for long-term infrastructure benefits.
🔑 Renter Tips
- Apply quickly; properties near the station lease within days.
- Check for off-street parking, as street parking is heavily restricted near the station.
- Explore the industrial-fringe streets for larger, more affordable rental houses.
🏘️ What Renters Love Here
Great access to public transport and a growing social scene.
⚠️ Renter Watch-Outs
Noise from the train line and nearby commercial operations.
🏢 Landlord Strategy
- Consider pet-friendly policies to stand out in a competitive market.
- Invest in high-quality heating and cooling to meet renter expectations.
- Regularly review rents to keep pace with the suburb's rapid growth.
📋 Compliance & Management
Ensure all properties meet the latest Victorian minimum rental standards, particularly regarding insulation and heating.
🤝 Agent Insights
- The 'Moorabbin is the new Highett' narrative is very effective with buyers.
- Stock levels remain tight, keeping prices resilient despite broader market fluctuations.
- Buyers are increasingly savvy about airport noise; have the flight path data ready.
🎯 Marketing Angles
Industrial-chic lifestyle, Bayside-adjacent value, and the '28-minute CBD commute'.
👤 Target Buyer Profile
Young couples (28-40), young families, and 'equity-rich' downsizers from the inner-south.
✅ Due Diligence Checklist
Tap items to tick them off. Don't skip these before signing anything.
✓
Check VicPlan for all relevant overlays (SBO, MAEO, PAO).✓
Review the Kingston Council Activity Centre Plan for Moorabbin.✓
Verify the property's proximity to the nearest flight path.✓
Inspect the condition of the roof and gutters (common issue in 60s builds).✓
Confirm the exact school catchment via findmyschool.vic.gov.au.✓
Assess the impact of Nepean Highway noise during peak hours.✓
Check for any easements that might restrict future development or extensions.✓
Review the Section 32 for any historical land use that might indicate contamination.✓
Test the water pressure and drainage, especially in lower-lying areas.✓
Evaluate the walkability to the nearest supermarket and train station.📚 Government Sources & Disclaimer
Official council and government links only. Always verify independently before any property decision.
🔗 kingston.vic.gov.au 🔗 planning.vic.gov.au 🔗 abs.gov.au 🔗 vicroads.vic.gov.au 🔗 education.vic.gov.au
⚠️ Important Disclaimer
This report is based on data available as of 2026-03-06. It is intended for informational purposes only and does not constitute financial or investment advice. Buyers should conduct their own independent research and consult with legal and financial professionals before making any property purchase.
