The size of Rowena is approximately 1,232.2 square kilometres. The population of Rowena in 2011 was 767 people. By 2016 the population was 175 showing a population decline of 77.2% in the area during that time. The predominant age group in Rowena is 20-29 years. Households in Rowena are primarily couples with children and are likely to be repaying under $300 per month on mortgage repayments. In general, people in Rowena work in a managers occupation. In 2011, 48.5% of the homes in Rowena were owner-occupied compared with 51.7% in 2016.