The size of Bluff Beach is approximately 17.2 square kilometres. It has 3 parks covering nearly 2.1% of total area. The population of Bluff Beach in 2011 was 1,261 people. By 2016 the population was 24 showing a population decline of 98.1% in the area during that time. The predominant age group in Bluff Beach is 60-69 years. Households in Bluff Beach are primarily childless couples and are likely to be repaying $1000 - $1399 per month on mortgage repayments. In general, people in Bluff Beach work in a community and personal service occupation. In 2006, 18.4% of the homes in Bluff Beach were owner-occupied compared with 75.2% in 2011.