East End, Newcastle

Iris Capital

Iris started in 1995 with a vision: to develop a substantial portfolio of assets in the hospitality industry.

By 2006 we had acquired 13 hotels through our simple, guiding strategy of creating profitable growth. We identified potential and transformed venues with profitable revenues into complete destinations – places that offer an exceptional total customer experience.

Initially focussing on Sydney’s fast growing south west corridor, our best-practice operating model allowed for rapid expansion into larger and ever more prestigious locations.

Over the last decade we have evolved beyond hospitality into realising the full potential of our group. We’ve optimised our locations, with high quality, integrated residential and mixed-use developments, in sought-after locations such as Kings Cross and Clovelly, and right across the Sydney region.

Most recently we have taken another leap forward, with the acquisition of East End in Newcastle. Here, our team is excited by the possibilities of undertaking the rejuvenation of the entire city centre.

Durbach Block Jaggers

https://durbachblockjaggers.com/

SJB Architects

Founded in Melbourne in 1976 by Alan Synman, Charles Justin and Michael Bialek, SJB formed from a mutual passion for architecture and a shared commitment to collaboration. Almost five decades later, we are a multi-studio collective of experts in architecture, urban design, interiors and planning.

All of our work is based on a simple guiding principle: empathy. We pride ourselves on the strength, quality and longevity of our professional relationships. We cultivate an inclusive workplace where diverse perspectives and talents can flourish and we listen to, understand and interpret our clients’ needs with zeal.

Our directors each lead specialist teams built around people from diverse backgrounds, who speak different languages, and draw on far-reaching education and life experiences. This diversity, as well as our curious and exploratory way of approaching every project, allows us to see the full spectrum of possibilities available in the design process – and affords us the foresight to navigate to the exact combination of possibilities that best meet the needs of each project.

We approach every project with our focus fixed towards context. We investigate the unique characteristics of each site to understand and reframe meaning, ensuring our approach is grounded in an authentic understanding of place.

Through a rigorous process of interrogation – of our clients’ brief and aspirations; of the site and budget constraints; and of the necessary functional performance of the project – we discover the unexplored solutions that can be used to exceed expectations.

Curious Practice

Urban Activation

With extensive industry experience, Urban Activation has worked nationally with some of Australia’s largest development companies; driving sales & marketing whilst returning strong investments for purchasers.

As master agent, we work with developers to craft and execute effective market entry and exit strategies. Using our team’s knowledge of what attracts purchasers, we assess a project’s attributes holistically – such as product mix and resident amenity – and provide recommendations that we know will drive better sales results.

Our marketing campaigns deliver strong returns by targeting the right buyers in Australia as well as offshore, using our exemplary wholesale network and on-ground specialist sales team.

We work on projects across Australia and New Zealand, from iconic high rises to boutique townhouse and apartment developments. We believe in providing a flexible approach to ensure our clients – from developers to investors and wholesale agents – are protected from and can capitalise on market forces.